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The Seven C's

In the following I will collect a lot of information related to all aspects of running a B2C e-commerce site. It is divided into 7 categories based on the model used by Charles Dennis in his book from 2004, e-Retailing:

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A short introduction to the model

It is based on the 7 P's used in nearly all 101 marketingbooks :) which is based on the Harvard marketing model 4 P's by E. Jerome McCarthy from 1960: Place, Product, Price and Promotion. I have chosen the 7 C's Dennis(2004) since it seems to included many aspects of running a e-commerce site.

The seven C's is divided into the following categories:

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C1 - Conveniene for the customer

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C2 - Customer value and benefits

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C3 - Cost to the consumer

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C4 - Communication and customer relationships

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C5 - Computing and category management issues

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C6 - Customer franchise

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C7 - Customer care and service